Who on earth opens a shop during a pandemic??
As my sister Susie wrote in her LinkedIn post about our crazy new venture “No guts, no glory” - read the full post below:
Let me explain why: So Mabel Fox prints and homewares usually fare very well at the various Christmas markets, however, they are basically all cancelled this year!
The seed for finding a pop up shop venue was born. . .
We looked at a few options in Cambridge, but number 5 Green Street stood out as the winner right from the start. I mean, look at it’s beautiful grade ll listed frontage, what’s not to like?
After some careful and intense planning and negotiations, the hard work really began, we got the keys precisely 9 days before we opened on the 1st November! 9 days! Rachel, Terry and myself worked pretty much round the clock, so by the time opening day arrived, we were pretty darn tired I can tell you. But the excitement of opening day took over and we got 4 whole days to trade until lockdown spoiled the fun (obviously completely in agreement with the protection of our people, but the timing was not the best).
As any independent retailer knows, ordering the right amount, of the right stock is hard at the best of times, add to that a pandemic and a first time shop owner, you get the picture. But from the reactions of the customers we met in those 4 days, I think we got it pretty much on the money. You guys were a tonic for our tired selves, buying presents for others, and just as importantly, self-gifting, with such positive feedback for us, and big smiles!
We are still working hard to fulfill your online orders, and have now launched a Click and Collect service on the website, for all the locals to take advantage of during the current lockdown.
With plenty of fabulous Interior Design client projects in progress, there is never a dull moment at Mabel HQ. We are hoping to have the upper floor kitted out as the Interior Design office, in time for reopening on December 2nd, so that we can welcome clients up there to discuss their new home projects. How exciting!
We thank you so much for your support in this new chapter and look forward to opening our doors to you again, as soon as we are allowed. Take care and see you soon, love from Team Mabel